Saturday, July 27, 2013

A Unique Website Xperience !

Businesses are pushing themselves to be online –
                                                           Whatever the product is?
                                                           Whatever the Industry is?
                                                           Whatever the size or price is?

                                                                                                                  – And it is not just being online, now things have been changed to an extent, where website should take the customer along with it, especially when the website’s role is into branding. The degree of interactivity would be the only factor which holds a customer’s cursor on screen if he or she is not brand loyal.
So in this post I’m gonna tell you about a website which robbed my heart. . Let me make it clear I’m not trying to boost any product in this post and I’m not a fan of Tata Aria. I just want to share the UX (User experience Design) presentation of a product through this website which is absolutely awesome.   So let’s start, right?
Log on to

So now you could see the page with dual tone dark black shades which actually pushes the product to your eyes. It won’t be wrong, if I say that the Aria in the webpage is manlier and audacious compared to the real. The page is ample with no heavy texts no image flows no jerks, pretty decent and suiting for a premium product. Decent like almost all other premium cars’ webpage!

Click on the “Experience it Now” at the left side

Now a Mobile Phone pops up on your  screen and guides you further. Right?

Log on to from your smart phone. Got the below page right?

Refer to the webpage on your computer and see the code mentioned there

Enter the code in the field available on your mobile screen and now your phone is transformed into a joy stick. Wow!!

Drive the Aria on your computer screen using your mobile phone. The team behind as brilliantly executed this to make the netizen understand the fortes of the product like 4 wheel drive , automatic light sensing etc. So that is a website which  does its job brilliantly right? 
I wonder why gaming websites are not taking the thread !!

Friday, July 19, 2013

Moto X . The big name being carved !

Motorola started posting ads on Moto X! The mentions are everywhere since the first day of announcement about the product.
The pioneer and the now giant company -Motorola (After being on Google's lap) has assured that the product would be built completely in USA and the same would be an ultimate intelligent Gadget. ( Think of the intelligence that showed by iphone or latest android phones- they made us wow! by executing time based notifications and programmed intelligence right?).  So Moto X has something or a lot to offer. Right?  

On last July 4:

"What we are doing which is very different is assembling [Moto X smartphones] here in the U.S. in our assembly plant in Fort Worth, Texas," Brian Wallace, Motorola's VP-global brand and product marketing, said. "What better time than July 4th to come with a message like that?"

See below the first ad from Motorola about Moto X.

Saturday, July 13, 2013

A logo doesn't need a low go !

One of the most difficult to perfect’-
                                                               Logos need to carry this caption always when the process of designing is concerned.  Evolution of a logo on an 800p*400p JPEG file would cost a pile of brain work and aesthetic pump-ins.  A meek or humble marketing effort may not appeal much to a product or a business. But a simple efficient logo talks 100 words to the viewer – with a simultaneous bonding between the business and the brand character. 
 Aesthetic sense that flashes on viewers’ eyes with capacity of catching their eyes before their minds do, could be an outstanding logo design.  Fixing the values and the character of a brand with in a set of letters or some designs could be a herculean task –creatively. The ever hovering trend of constant change in marketing doesn't get cooked in the case of logo; also a frequent change in logo can be a counterproductive catalyst.  Ever since the origin, logo has been one of the most important and customer interacting element of business or brand or even for a person.  An organization would have pulled lot of budget for a production-reinforcement or for a complete revamped face, but the end customer or even media won’t be that interested in chasing the change unless there is a new logo or (at least) a colour manipulation within the logo. It matters a lot! And that makes logo one of a few small things that make huge difference.

Here ,I bring you down some interesting logos that lured  and made me write this post.