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Showing posts from July, 2013

A Unique Website Xperience !

Businesses are pushing themselves to be online –                                                            Whatever the product is?                                                            Whatever the Industry is?                                                            Whatever the size or price is?
                                                                                                                  – And it is not just being online, now things have been changed to an extent, where website should take the customer along with it, especially when the website’s role is into branding. The degree of interactivity would be the only factor which holds a customer’s cursor on screen if he or she is not brand loyal. So in this post I’m gonna tell you about a website which robbed my heart. www.tataaria.com . Let me make it clear I’m not trying to boost any product in this post and I’m not a fan of Tata Aria. I just want to share the UX (User experience Design) presentation of a pr…

Moto X . The big name being carved !

A logo doesn't need a low go !

‘One of the most difficult to perfect’-                                                                Logos need to carry this caption always when the process of designing is concerned.  Evolution of a logo on an 800p*400p JPEG file would cost a pile of brain work and aesthetic pump-ins.  A meek or humble marketing effort may not appeal much to a product or a business. But a simple efficient logo talks 100 words to the viewer – with a simultaneous bonding between the business and the brand character.   Aesthetic sense that flashes on viewers’ eyes with capacity of catching their eyes before their minds do, could be an outstanding logo design.  Fixing the values and the character of a brand with in a set of letters or some designs could be a herculean task –creatively. The ever hovering trend of constant change in marketing doesn't get cooked in the case of logo; also a frequent change in logo can be a counterproductive catalyst.  Ever since the origin, logo has been one of the most…