Sunday, August 25, 2013

The Shruthi Box - tunes the perfect Shruthi

I don’t know how many of us actually listen to soul full Indian music- whether it is Hindustani or Carnatic. And there are zillion ears which get turned off by that kind of music. We are people who like songs, mainly filmy songs which are made  on the base of many ragas . But when we are put in front of a speaker set which plays that original raga in the born form, wrinkles at forehead. Right?

I don’t know why and how that happens to many of us? Anyway I’m not here to do any research on that line.  But here is a man who has nothing to do with Indian culture or Indian music – Shankar Tucker. He has got only the first name which has something ‘Indian’ and that too he is not responsible.  So this man who is born and bought up in Massachusetts had a heart at the very younger age which got lured by Indian sounds. The man thus moved and rode a long way in the Indian classical routes making a strong base in both Hindustani and Carnatic braches.

When one’s music could create a serious community of 15 million listeners in social media platforms like YouTube and Soundcloud, it is easy to guess the impact or the influence that man made. Yes Tucker is a big bang in the Social Media with his musical talents. The great thing that he is doing is – making the heavy-feeling classical music likeable to a common man with extremely well sounding orchestration. His covers for other well made songs in the industry (Film) are also appreciated as they give a brand new sound keeping the respect to the original one. The John McLaughlin inspired person has around 30 sound tracks in his kitty which he pumps out to the music lovers through his YT channel  “The Shruthi Box”. 

The interest Tucker had in Jazz and Jazz fusion in younger age later shifted to Indian sounds when he listened to ‘Remember Shakthi’ by the early mentioned John McLaughlin. Tucker says’ Indian sounds actually spread inside gradually’ .Initially he just gave his ears to those sounds for a just-sake of hearing. But later the approach changed, the life changed and the music made him come down to India and stay here. Also he had undergone classical training under Hariprasad Chaurasia in 2011 to 2012. 
The man is not gonna sit online always, he is geared up for associating with a feature film as the composer. No doubt the movie ‘Orey Nyabagam’ would have amazingly crafted music recipes. 

Let’s hear some of his tracks :

Saturday, July 27, 2013

A Unique Website Xperience !

Businesses are pushing themselves to be online –
                                                           Whatever the product is?
                                                           Whatever the Industry is?
                                                           Whatever the size or price is?

                                                                                                                  – And it is not just being online, now things have been changed to an extent, where website should take the customer along with it, especially when the website’s role is into branding. The degree of interactivity would be the only factor which holds a customer’s cursor on screen if he or she is not brand loyal.
So in this post I’m gonna tell you about a website which robbed my heart. . Let me make it clear I’m not trying to boost any product in this post and I’m not a fan of Tata Aria. I just want to share the UX (User experience Design) presentation of a product through this website which is absolutely awesome.   So let’s start, right?
Log on to

So now you could see the page with dual tone dark black shades which actually pushes the product to your eyes. It won’t be wrong, if I say that the Aria in the webpage is manlier and audacious compared to the real. The page is ample with no heavy texts no image flows no jerks, pretty decent and suiting for a premium product. Decent like almost all other premium cars’ webpage!

Click on the “Experience it Now” at the left side

Now a Mobile Phone pops up on your  screen and guides you further. Right?

Log on to from your smart phone. Got the below page right?

Refer to the webpage on your computer and see the code mentioned there

Enter the code in the field available on your mobile screen and now your phone is transformed into a joy stick. Wow!!

Drive the Aria on your computer screen using your mobile phone. The team behind as brilliantly executed this to make the netizen understand the fortes of the product like 4 wheel drive , automatic light sensing etc. So that is a website which  does its job brilliantly right? 
I wonder why gaming websites are not taking the thread !!

Friday, July 19, 2013

Moto X . The big name being carved !

Motorola started posting ads on Moto X! The mentions are everywhere since the first day of announcement about the product.
The pioneer and the now giant company -Motorola (After being on Google's lap) has assured that the product would be built completely in USA and the same would be an ultimate intelligent Gadget. ( Think of the intelligence that showed by iphone or latest android phones- they made us wow! by executing time based notifications and programmed intelligence right?).  So Moto X has something or a lot to offer. Right?  

On last July 4:

"What we are doing which is very different is assembling [Moto X smartphones] here in the U.S. in our assembly plant in Fort Worth, Texas," Brian Wallace, Motorola's VP-global brand and product marketing, said. "What better time than July 4th to come with a message like that?"

See below the first ad from Motorola about Moto X.

Saturday, July 13, 2013

A logo doesn't need a low go !

One of the most difficult to perfect’-
                                                               Logos need to carry this caption always when the process of designing is concerned.  Evolution of a logo on an 800p*400p JPEG file would cost a pile of brain work and aesthetic pump-ins.  A meek or humble marketing effort may not appeal much to a product or a business. But a simple efficient logo talks 100 words to the viewer – with a simultaneous bonding between the business and the brand character. 
 Aesthetic sense that flashes on viewers’ eyes with capacity of catching their eyes before their minds do, could be an outstanding logo design.  Fixing the values and the character of a brand with in a set of letters or some designs could be a herculean task –creatively. The ever hovering trend of constant change in marketing doesn't get cooked in the case of logo; also a frequent change in logo can be a counterproductive catalyst.  Ever since the origin, logo has been one of the most important and customer interacting element of business or brand or even for a person.  An organization would have pulled lot of budget for a production-reinforcement or for a complete revamped face, but the end customer or even media won’t be that interested in chasing the change unless there is a new logo or (at least) a colour manipulation within the logo. It matters a lot! And that makes logo one of a few small things that make huge difference.

Here ,I bring you down some interesting logos that lured  and made me write this post.

Saturday, May 25, 2013

The Way Forward: Latest Digital Analytics Trends

It is easy for decision makers to feel overwhelmed by the amount of data they have to deal with. Today, the inability to chop down the hefty pile of data to get insights would be one of the worst situations a business could find itself in. This is precisely the reason why businesses are making huge investments in analytics. In this post I am focusing on some of the trends that are going to shape the future of digital analytics.

Read the full article here

Wednesday, February 27, 2013

Native Advertising - A Digital Marketing Future

  • What is Native Advertising?
  • How efficient it is?
  • Is it a new strong wave in Digital Marketing?

Image Courtesy

Friday, February 22, 2013

How to set up Custom Alert in Google Analytics?

 Marketers around the world had already started slicing the piles of big data for customer intelligence and other marketing purposes. The data around us is gigantic and we should be on toes to absorb insights from the same. So how people are missing something like Google Custom alert when it comes to web analytics?. I wonder when I realized that Google custom report is the one option in the tool which has been used to a lower extend when compared to all other drop downs and tabs.  Custom alerts in Google Analytics gives the user a reminder or a message when something negative or positive happened to the website’s patters. So he or she doesn’t need to log in all the time and dig out for knowing what happened bad or good. A user can define the threshold levels for an alert and it goes so important in a business scenario when you are getting informed abruptly when something happened which needs your attention.

How to set up an Alert in Google Analytics (GA) ?

1. Go to 'Reporting' tab.
2. Select 'Intelligence Events' from the left menu and then 'Overview' from the drop down
3. Select 'Custom Alerts' from the tab that appears
4.Select 'Manage custom alerts' and then click on 'Create new custom alerts'
5. Give any name in the name field.
6. Assign the period you want to trigger the Alert  (day, week or month)
7. If you want to get an email notification when the Alert triggers, you should check the box for email. Also you can configure your mobile phone number to get text notification. The text message notification  facility is only for US as if now.
Alert Conditions:
8.  Select the required dimension from ' This applies to'. You can give 'All traffic' if you want to check the overall bounce rate
9.  Select 'Bounce Rate' from the metric drop down: 'Alert me when' (Here, Bounce Rate has taken  as an example)
10. Select the condition as ' Is greater than '
11. Give the percentage in value field ( Example:  0.65 for 65%)
12. Save the alert and you are done.

(Any time, you can edit the alert that you set up by clicking on the alert name on the custom alert page)

 Note: If your site experiences seasonality shifts in traffic or has ranges that vary by the day of the week, the Compared to field allows you to account for that with choices that include "same day in the previous week" and "same day in the previous year."