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Showing posts from 2013

The Shruthi Box - tunes the perfect Shruthi

I don’t know how many of us actually listen to soul full Indian music- whether it is Hindustani or Carnatic. And there are zillion ears which get turned off by that kind of music. We are people who like songs, mainly filmy songs which are made  on the base of many ragas . But when we are put in front of a speaker set which plays that original raga in the born form, wrinkles at forehead. Right? I don’t know why and how that happens to many of us? Anyway I’m not here to do any research on that line.  But here is a man who has nothing to do with Indian culture or Indian music – Shankar Tucker. He has got only the first name which has something ‘Indian’ and that too he is not responsible.  So this man who is born and bought up in Massachusetts had a heart at the very younger age which got lured by Indian sounds. The man thus moved and rode a long way in the Indian classical routes making a strong base in both Hindustani and Carnatic braches. When one’s music could create a ser

A Unique Website Xperience !

Businesses are pushing themselves to be online –                                                            Whatever the product is?                                                            Whatever the Industry is?                                                            Whatever the size or price is?                                                                                                                   – And it is not just being online, now things have been changed to an extent, where website should take the customer along with it, especially when the website’s role is into branding. The degree of interactivity would be the only factor which holds a customer’s cursor on screen if he or she is not brand loyal. So in this post I’m gonna tell you about a website which robbed my heart. www.tataaria.com . Let me make it clear I’m not trying to boost any product in this post and I’m not a fan of Tata Aria. I just want to share the UX (User experience Design)

Moto X . The big name being carved !

M otorola started posting ads on Moto X! The mentions are everywhere since the first day of announcement about the product. The pioneer and the now giant company -Motorola (After being on Google's lap) has assured that the product would be built completely in USA and the same would be an ultimate intelligent Gadget. ( Think of the intelligence that showed by iphone or latest android phones- they made us wow! by executing time based notifications and programmed intelligence right?).   So Moto X has something or a lot to offer. Right?      Ophidset !!! On last July 4: "What we are doing which is very different is assembling [Moto X smartphones] here in the U.S. in our assembly plant in Fort Worth, Texas," Brian Wallace, Motorola's VP-global brand and product marketing, said. "What better time than July 4th to come with a message like that?" See below the first ad from Motorola about Moto X.

A logo doesn't need a low go !

‘ O ne of the most difficult to perfect’-                                                                Logos need to carry this caption always when the process of designing is concerned.  Evolution of a logo on an 800p*400p JPEG file would cost a pile of brain work and aesthetic pump-ins.  A meek or humble marketing effort may not appeal much to a product or a business. But a simple efficient logo talks 100 words to the viewer – with a simultaneous bonding between the business and the brand character.   Aesthetic sense that flashes on viewers’ eyes with capacity of catching their eyes before their minds do, could be an outstanding logo design.  Fixing the values and the character of a brand with in a set of letters or some designs could be a herculean task –creatively. The ever hovering trend of constant change in marketing doesn't get cooked in the case of logo; also a frequent change in logo can be a counterproductive catalyst.  Ever since the origin, logo has been one

The Way Forward: Latest Digital Analytics Trends

I t is easy for decision makers to feel overwhelmed by the amount of data they have to deal with. Today, the inability to chop down the hefty pile of data to get insights would be one of the worst situations a business could find itself in. This is precisely the reason why businesses are making huge investments in analytics. In this post I am focusing on some of the trends that are going to shape the future of digital analytics. Read the full article here

Native Advertising - A Digital Marketing Future

What is Native Advertising? How efficient it is? Is it a new strong wave in Digital Marketing? Check out my post on Native Marketing on Web Analytics India Blog     Image Courtesy

How to set up Custom Alert in Google Analytics?

  M arketers around the world had already started slicing the piles of big data for customer intelligence and other marketing purposes. The data around us is gigantic and we should be on toes to absorb insights from the same. So how people are missing something like Google Custom alert when it comes to web analytics?. I wonder when I realized that Google custom report is the one option in the tool which has been used to a lower extend when compared to all other drop downs and tabs.   Custom alerts in Google Analytics gives the user a reminder or a message when something negative or positive happened to the website’s patters. So he or she doesn’t need to log in all the time and dig out for knowing what happened bad or good. A user can define the threshold levels for an alert and it goes so important in a business scenario when you are getting informed abruptly when something happened which needs your attention. How to set up an Alert in Google Analytics (GA) ?