Native Advertising - A Digital Marketing Future

• What is Native Advertising?
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• Is it a new strong wave in Digital Marketing?

Check out my post on Native Marketing on Web Analytics India Blog

   
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How to set up Custom Alert in Google Analytics?

 Marketers around the world had already started slicing the piles of big data for customer intelligence and other marketing purposes. The data around us is gigantic and we should be on toes to absorb insights from the same. So how people are missing something like Google Custom alert when it comes to web analytics?. I wonder when I realized that Google custom report is the one option in the tool which has been used to a lower extend when compared to all other drop downs and tabs.  Custom alerts in Google Analytics gives the user a reminder or a message when something negative or positive happened to the website’s patters. So he or she doesn’t need to log in all the time and dig out for knowing what happened bad or good. A user can define the threshold levels for an alert and it goes so important in a business scenario when you are getting informed abruptly when something happened which needs your attention.

How to set up an Alert in Google Analytics (GA) ?

1. Go to 'Reporting' tab.

2. Select 'Intelligence Events' from the left menu and then 'Overview' from the drop down

3. Select 'Custom Alerts' from the tab that appears

4.Select 'Manage custom alerts' and then click on 'Create new custom alerts'

5. Give any name in the name field.

6. Assign the period you want to trigger the Alert  (day, week or month)

7. If you want to get an email notification when the Alert triggers, you should check the box for email. Also you can configure your mobile phone number to get text notification. The text message notification  facility is only for US as if now.

Alert Conditions:

8.  Select the required dimension from ' This applies to'. You can give 'All traffic' if you want to check the overall bounce rate

9.  Select 'Bounce Rate' from the metric drop down: 'Alert me when' (Here, Bounce Rate has taken  as an example)

10. Select the condition as ' Is greater than '

11. Give the percentage in value field ( Example:  0.65 for 65%)

12. Save the alert and you are done.

(Any time, you can edit the alert that you set up by clicking on the alert name on the custom alert page)

 Note: If your site experiences seasonality shifts in traffic or has ranges that vary by the day of the week, the Compared to field allows you to account for that with choices that include "same day in the previous week" and "same day in the previous year."

Sachin ! what we will do?

It was obvious that one day would come and the man would go away from the crease. It is obvious that nobody can keep the momentum of performance to a stretched period   and it is obvious that a man like Tendulkar could only bend the time and make it walk behind him or at least along with him.  

It would be  just a shocking news for all cricket lovers  on the globe  when Sachin churned out the decision of quitting  but for the 90’s Indian generation  it is not just a shocking news , it is not even a news but a very personal loss.  We – the 90’s generation or the late 80’s generation do not know cricket with out that man. We never thought of a blue bleeding team without a mentor god.  We are the people who write “Sachin” at the first column even if we are asked to write the Indian players’ name in alphabetic order.  I do remember the days when we groped the bundle of cricket bats from the shop to get the MRF sticker one. It was sad to go to school or college when the game is there. We couldn't   have the courage to write “to see Tendulkar’s innings” against the reason in the leave letter book otherwise we would have bunked the classes like anything. Yes we have done it often, but not as the number of centuries Tendulkar has in his kitty.

 Pressing the power button on the TV or switching the channel was such a ‘mandatory’ task for all cricket viewers (at least for me) if Sachin got out. A great man who sailed more than 2 decades collecting memories and giving memories never give up the trust, love , passion and respect for the game. The big shark was always away from the luring parties or trapping money games inside.  No wordy fights, no black marks, nothing other than Cricket.  

Sachin! , You might have played bad, we might have discussed about your retirement but we never wanted you to throw down the throne abruptly. This was sudden and we are sorry as we couldn't bid a bye in a most dignified manner. You took a time when the whole India is disturbed and the youth is busy with another great move.

 The man was there with his bat from the days I could remember, we could remember and he has been standing beside us with the same bat for such a long period and now the tough time has knocked us showing an ODI scorecard without Sachin.  Will miss you man, and tell us what we do with a bat, a ball, 6 stumps and 2 bails without you?

+Sachin Tendulkar Fan Club  +Sachin Tendulkar 

2012 N' The way we Googled

2012 is getting ready to bid a bye. For almost all it would be just a year that rolls out every December. But we do enjoy looking back and it is pure bliss when we dust out last year happenings at least for the search engine queries that our fingers had typed.  Time has come and the Google giant has updated the zeitgeist page for twenty twelve.  The last fold is here and a deep breath wont shuffle all the 2012 ‘events’ before our eyes or mind. January might have smiled followed by lot of grieves , anxieties , thrills, joy , knowledge, branding.... the list is Everest . Google search history for the year 2012 bites a different piece here. Teeth are sharp, and the same could cook a clear picture how India Googled.

When the over whole searches are concerned, IBPS (Institute of Banking personnel selection) is the keyword which India searched the most. That is something new and made us ‘exam conscious’.  Spice is always there as Sunny leone took the third position just after the keyword- GATE exams. The slab of first 10 searches made space for the low cost government pushed tablet, Akash  along with India’s “First and Original superstar”  Mr.Rajesh Khanna. The other keywords are  Poonam Pandey,  Rowdy Rathore  Ektha Tiger , HDFC and Jabong. The table below illustrates the widely searched words for the year 2012 under the pertained category

SEARCHES	PEOPLE	MOVIES
IBPS	Sunny Leone	Ek tha Tiger
Gate Exams	Rajesh Khanna	Rowdy Rathore
Sunny Leone	Poonam Pandey	Jannat 2
TRAVEL DESTINATION	CITIES	LOCAL PLACES
Kerala	Delhi	Yamuna Express Highyway
Taj mahal	Bangalore	Freedom Park Bangalore
Wagah border	Mumbai	IBM

Source: Google Zeitgeist